Everyone uses booking sites. Not just for hotels and travel, but now restaurants, bars, experiences and more. Up to 90% of all hotel bookings are controlled by two companies, Expedia and Priceline. They started as a real boon to the travel industry, reducing marketing costs and driving online bookings, giving the customer access to a virtual travel agent; the OTA was born. Over time however that boon has become something of a curse, with high commission rates to hotels (up to 35%) and increasing separation of the actual hotel brand from the customer, accessed only through the filtered portal of the booking site. You only need to search for a hotel by name to see that the search results yield not the website of the hotel, but its booking site presence. It?s not a situation that the hotels want to continue but they need an alternative.
Another key issue for the hotel industry has been the deployment of loyalty and reward schemes. For smaller operators, having such a scheme is simply not economically viable and furthermore doesn?t give any flexibility to the customer. Even the largest operators have billions of dollars of unredeemed ?points? and most currently feel it?s time for something new.

Enter Trippki and a new departure for the industry. Trippki is a hotel / travel App that offers all the functionality of existing booking systems and much more. Firstly, the commission rates charged by Trippki are much lower (2.5%) so hotels are keen for their bookings to come through ...