Monday 12th September, Castle Bromwich: Following the incredible sales success of Jaguar?s two most recently launched models, the F-PACE & XE, Jaguar Land Rover today revealed that the mid-sized premium sport sedan, the Jaguar XE, is to be built at Castle Bromwich – marking the return of all Jaguar sports and saloon car manufacturing to the Birmingham based plant.
The move which will see XE gradually transfer from its current home at Solihull showcases the inherent flexibility of Jaguar Land Rover?s West Midlands manufacturing operations which is a result in over £1bn of infrastructure investment in both the Solihull and Castle Bromwich plants. This investment in new press lines, body shops and final assembly halls support production of the three Jaguar models built on the company?s technically advanced aluminium architecture*. Jaguar Land Rover?s Executive Director of Manufacturing, Wolfgang Stadler said: ?Jaguar Land Rover has invested £3.5bn in its UK plants since 2010 ? more than any other manufacturer. The investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies was deliberate, giving us the flexibility to quickly respond to consumer demand for our growing range of products.
?With global sales rising year on year and a number of exciting product actions in the pipeline, our UK manufacturing teams have much to be optimistic about.?
The arrival of XE at Castle Bromwich marks a significant milestone for ...