When Toyota Chairman and Lexus Chief Branding Officer Akio Toyoda took to the stage to unveil the LC500 at the North American International Auto Show… [Read More]The post 2016 Lexus LX570: The Definition of More. appeared first on Pursuitist.

When Toyota Chairman and Lexus Chief Branding Officer Akio Toyoda took to the stage to unveil the LC500 at the North American International Auto Show in Detroit last month, he said he was determined to make sure people didn?t use the words ?Boring? and ?Lexus? in the same sentence anymore. He must not have driven his company’s LX570 recently.Now to be fair, the LX570 competes in a category where excitement really isn?t the point. Full-size SUVs are built around comfort, capacity and capability. You don?t buy one of these modern land yachts (think Escalade, Navigator, QX80, Range Rover or GL550) to set a lap record at the Nürburgring. They?re built to haul a boat, transport your family to the mountains for a week of skiing, or carry you and your co-workers in comfort as you visit clients across town or the state.And this is where things get tricky. Mr. Toyoda wants Lexus to be a more exciting and youthful brand. So features that signify that shift are creeping their way into all Lexus vehicles even if they don?t make much sense. Case in point, the LS570 offers drive mode select which allows you to toggle from ECO to Comfort to Sport and Sport+ modes, the last two of which Lexus describes in this manner: ?SPORT mode dials up ...