There is a saying that nothing dates quite like the future. And if there was one industry where timelessness is one of the core values it is Luxury.
So here lies the problem. How can Luxury move forward and embrace new technologies when its philosophy is grounded in timelessness. There is very little choice. As main stream brands have pinched quality and values that once were only associated with premium and luxury (beautiful packaging and customer service) Luxury must strive to stay ahead. Whether through a tried and tested model rolled out in new markets or through exciting innovation, one thing that will always be true and that?s creativity and difference.
Creativity through innovation
A readiness to try something new is required for innovation. And creativity is the answer but with it of course comes risk. The risk of the unknown. A distraction from the routine. In order to be innovative you need to put resources on an idea and go with it. Hold your nerve. It’s innovative because its not been done before and with that it’s going to take that little longer to get pick up. The benefits are that you are first to market. Challenge to do the unexpected, be out-of-the-blue and look for the ‘what if’ accident that will raise eyebrows. Creativity through talent and style
Millenials are now positioned at the centre of the experience. The brands no longer own the T on the tennis court. And with that change in power, you need to create a style that is all ...