Home Grown is the latest members’ club to open in London aimed at business professionals
This month, a new members’ club opened its doors in Marylebone, London. Sister to Home House, Home Grown is geared towards the business elite and deep-pocketed investors. We speak to the collection’s Managing Director Andrew Richardson about mixing business with pleasure
Andrew Richardson
1. There has been a recent rise in members? clubs offering not just first-class facilities but also the chance to join a professional community, why do you think this is"
With the private members? club sector becoming increasingly competitive, there is obviously an evolution of niche offerings, with potential members seeking specific benefits to them. Perhaps it could be compared to the restaurant sector where we all look for specialist cuisines, themes and menus over general offerings. Over the years and despite the changes we have seen in London?s club scene, what has remained evident is the sense of belonging fundamentally linked to members? club. As operators of these establishments it is our responsibility to curate an inclusive environment where relationships flourish organically; this is equally as important in the contemporary business club, with individuals increasingly mixing business with pleasure.
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2. London is home to a wide variety of clubs, what makes Home Grown different"
Home Grown is a hybrid, combining the ...