Culture A’s hospitality projects include London’s new wellness hotel Inhabit, which will open this summer. Image courtesy of Inhabit Hotels
Anne T. Rogers is the founder of Amsterdam-based art consultancy  Culture A, which curates collections and experiences for a range of clients from hotels to luxury retail and residential. Here, she speaks to Candice Tucker about visual storytelling, AI-generated art and how to curate a collection at home
Anne T. Rogers
1. What inspired you to create Culture A"
I?m a trained art historian and experience strategist. After years of working in curating, interior design, and retail design, I saw the opportunity to position art as an experience as well as an investment. I started Culture A to curate and produce art as something that transforms a public space. Art is an important design differentiator, particularly for clients such as hotel owners, property developers, and retail brands. We find the best art suitable for investment, visual storytelling, or pure aesthetics. Follow LUX on Instagram: luxthemagazine
2. Why do you think there’s been such a dramatic rise in experience culture"
It?s an interesting time where we?re focusing on the benefits of community, but not at the risk of the individual. Self-love, self-care, wellness: these are all hot topics right now. I think the rise of experience culture is tied to this. Generally speaking, we like to be a part of something that feels bigger than ourselves...