6 Questions: Beth Greenacre, Director of The Stand
Nina Mae Fowler, Love VI. Copyright the artist, courtesy of COBÂ Gallery
The Stand is a new digital art platform that raises money for charitable causes through curated online auctions, featuring works by early to mid career artists. Here, LUX speaks to the company director Beth Greenacre about the aims of the initiative, millennial collectors and addressing the art world’s gender imbalance
1. How did the concept for The Stand come about"
The Stand was the brainchild of Robin Woodhead, former Chairman of Sotheby?s International. When the pandemic hit, and live fundraising events were cancelled many charities started turning to artists to donate work. The strain this puts on artists who are effectively donating work for free, which can be difficult at the best of times and especially so during the last twelve months. It was clear to us that artists also needed support and so The Stand was born, a sustainable social impact model which puts the artist at the centre, whilst enabling them to donate a proportion of the sale price of their work to causes they feel passionate about. Follow LUX on Instagram:Â luxthemagazine
2. Why do you think collectors are becoming more comfortable with buying art online"
I have long been a believer in the potential of the internet to bring art to wide audiences. In 2000, David Bowie and I launched the Bowie Art website to support emerging artists and provide a platform to connect them with new audiences. People said we were mad an...
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