The Park Avenue entrance to Waldorf Astoria New York?s luxury residences, The Towers
Waldorf Astoria Hotels & Resorts, the luxury hotel and resort brand of Hilton Worldwide, recently embarked on a major transformation of its historic New York hotel, creating 375 luxurious private residences which are set to open, along with the hotel, in 2022. Here, the group’s Senior Vice President and Global Category Head, Dino Michael discusses the importance of creating memorable experiences, understanding your guests and building local partnerships
1. What makes a luxury brand"
Experiences are everything. Truly personalised touches that create unique moments and memories are what distinguish a luxury brand. There is more license to be whimsical in luxury now more than in the past, to be familiar and welcome guests as if they are visiting someone?s home. Yet while the luxury industry is becoming more approachable and inclusive, luxury customers still appreciate and want a certain level of prestige and truly seamless, elegant service from their luxury brands. Waldorf Astoria, for instance, is a brand known for its effortless service and for creating unforgettable moments for our guests while making them feel at home no matter where they are around the world. Follow LUX on Instagram: luxthemagazine
2. How do you approach global brand development for companies like Hilton, which already have a firmly established reputation and history"
In times of uncertainty, consumer...