Perrier-Jouët Belle Epoque 2013
Champagne house Perrier-Jouët teamed up with the Rosewood Crillon and legendary chef Pierre Gagnaire in Paris for a series of evenings to remember on its 120th anniversary. You could almost smell the scent of the engraved wildflowers on the art nouveau bottles, says Samantha Welsh
In a world where luxury brands are digging up whatever tenuous historical links they can find to burnish their heritage, it was both reviving and exhilarating to be at the 120th anniversary of something very tangible. In 1902, botanist and artist Emile Gallé decorated a magnum of Perrier-Jouët champagne with a spray of Japanese anemones, to symbolise the stylish, floral freshness of the wine inside.
Follow LUX on Instagram: luxthemagazine The anemones became both the calling card of the champagne house, and a lasting symbol of the art nouveau influence on the flourishing Paris of the Belle Epoque, the first decade of the 20th century, when art and culture and gastronomy flourished in the French capital. In due course, Perrier-Jouët created its prestige cuvée – its luxury champagne – carrying the Belle Epoque name and the anemone engraving, and the rest is history, particularly for lovers of its poetic, natural, and complex yet subtle style.
Nature is at the heart of the champagne house’s narrative
Now, 120 years after Gallé first created his design, Paris is once again flourishing as a centre of arts, catalysed in part by London’s exi...