Just a few short weeks ago Rolex announced that it would be an official sponsor of the 89th Academy Awards (a.k.a. The Oscars, a.k.a. the biggest awards event of the year). As you may remember, last year Rolex sponsored the Oscars Greenroom, the backstage area where presenters can relax before heading out on stage, but this is the first year that the iconic watch manufacture is an official sponsor of the larger Academy, including the whole Oscars event itself. Rolex is still sponsoring the Oscars Greenroom as well and earlier today I got a sneak peek inside ahead of Sunday’s big show.

So what is the Rolex Greenroom exactly" The Greenroom is a 100 square meter (approximately 1,000 square feet) space located backstage at the Dolby Theatre at the Hollywood Highland Center (formerly the Kodak Theatre). This is where the Oscars have been held since 2002, despite the venue’s name-change in 2012. As mentioned above, Greenroom is a special place for people to hang out backstage, but it’s far less pedestrian than that. The Greenroom is a place for the presenters and Academy Award-winners of the night to relax either before going on stage or after their victory. Photo Line 8 Photography

And the room is certainly beautiful. It was designed top to bottom by Rolex?s four-person, Geneva-based interior design team ? who are the very same people that design the brand’s Baselworld booth. The project took six months to conceptualize and four days to build o...