From a world events perspective, the Olympics are a really big deal. It’s a big deal for athletes who aspire for gold. It’s a big deal for the host city as the entire world comes to town. It’s also a big deal for brands as they race to commemorate (read: capitalize) the games with signature and limited editions that are sure to be scooped up sports hungry consumers.
When it comes to luxury watches, the opportunities for ‘commemorative’ editions are virtually limitless. OMEGA has been the official timekeeper for the Olympics since the 1930’s and for these games, the watch maker has debuted 3 special edition watches that celebrate the 2016 Rio Olympics.
Traditional and elegant OMEGA styling carries over with unique touches and details that create a collection worthy of the 5 rings. The Seamaster Diver 300M “Rio 2016”
For those looking for subtlety, The Seamaster Diver is your watch. A stainless steel case and bracelet, date window and black polished ceramic bezel are all classic OMEGA design elements. This edition has a unique wave pattern on the watch face that celebrates Copacabana’s sidewalk design and has numbers on the bezel set in the five official Olympic colors. Deleting the number 10 to allow all the colors to be displayed adds more mystique to this watch.

The screw in case back proudly displays the engraved official Rio 2016 logo, Olympic rings and watch production number. The Seamaster Diver 300M &#...