While listing his plans for the brand, Aldo Magada, CEO of Zenith, talks about respecting the consumer by offering products that have meaning and values.

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pWhile listing his plans for the brand, Aldo Magada, CEO of Zenith, talks about respecting the consumer by offering products that have meaning and valuesbr /br /strongWhat are your plans for Zenith"/strong/p
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pThe mission is to make the image clearer, so weandrsquo;ve re-organised the assortment. With Zenith, there is no need to change everything, we just have to adapt. Basically, now we have the three linesandmdash;El Primero, Elite and Pilotandrsquo;s watches. Then there are some totally new products. For the first time for Zenith, we are offering a case in ceramic because ceramic is a very important material for certain kinds of products. Weandrsquo;ve also shown a new movementandmdash;the new movement is only on haute horlogerie. For us, itandrsquo;s important to show that we are constantly studying in order to offer the market new versions. Last year, Iandrsquo;m sure you remember that we had the Academy Georges Favre-Jacot with fusandeacute;e and chain mechanism, so for this year, weandrsquo;ve done the fusandeacute;e-chain with tourbillon. So the two systems have been done to really improve the accuracy of the watch, and the combination is quite unique./p pandnbsp;/p
pspan style="font-weight: bold;"Who is the Zenith consumer"/span/p
pspan style="font-weight: bold;&quo...