Amazon has been revolutionary in more ways than one and has pioneered change right from the way businesses work to consumer behavior – love it, hate it, you can’t live without it, and certainly not in a pandemic! Now, it is not the first to make a fitness band but it has launched it’s own called Halo and it certainly stands out from the competition not because of the brand name but because of some distinctive features. The Amazon Halo Band will cost $99.99 and the service (which is required for Halo’s more advanced features) costs $3.99 per month.

Health and wellness is one of the few industries still thriving in unprecedented times because physical and mental well-being is of utmost priority for everyone right now. Halo’s most exclusive feature is the fact that it creates a 3D model of your body and tracks the emotional tone in your voice for an even more personalized wellness journey. Technology with EQ (emotional quotient) capabilities are rare and mostly seen in experimental robots. The existing trackers can probably get an idea about your feeling through heart rate but evaluating your emotions through your voice is new in wearables. Another thing that sets it apart from others in the market is that it doesn’t have a screen which indicates that Amazon wants to focus less on sports and more on lifestyle changes. “Alongside cardio, sleep, body fat, and voice tone tracking, a Halo subscription will offer a suite ...