Apple encourages short-term digital detox by urging its fans to pick the tech giant’s newly released hardbound book chronicling 20 years of Apple?s design. Christened, Designed by Apple in California, the tome covers products from 1998?s iMac to 2015?s Apple Pencil. A must-have Christmas gift and collectible for Apple fans, this luxurious coffee table book also […]The post Apple Unveils Coffee Table Book – Designed by Apple in California appeared first on Pursuitist.

Apple encourages short-term digital detox by urging its fans to pick the tech giant’s newly released hardbound book chronicling 20 years of Apple?s design. Christened, Designed by Apple in California, the tome covers products from 1998?s iMac to 2015?s Apple Pencil. A must-have Christmas gift and collectible for Apple fans, this luxurious coffee table book also documents the materials and techniques used by Apple?s design team over two decades of innovation. Paying tribute to Steve Jobs, the book includes 450 photographs, shot by photographer Andrew Zuckerman in a deliberately spare style, of past and current Apple products as well as its design process.
Jony Ive, Apple?s chief design officer states that, ?This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.?
The book?s foreword reads, While this ...