Experts at Arab Luxury World, an event showcasing luxury goods and services for the gulf region, urged businesses to develop new markets by adopting new retail strategies and marketing approaches in the region.
This year?s event is being held under the theme ?The New Normal? and examines latest ideas and trends in the luxury industry in light of the prevailing tough economic conditions in the Gulf region.
The event featured over 30 panel discussions, presentations and private sessions. Key agenda highlights of the conference included ?GCC outlook?, an analysis of oil prices, government budgets and subsequent effects on the luxury market; ?Digital Strategy?, an analysis of the digital transformation and its impact on the premium goods and services industry; ?Luxury Brands and Programmatic: Redefining the Model?, which evaluated how pragmatic advertising has transformed the online ad-buying model; and ?Fashion Trends?, which reflected upon emerging fashion and designer trends. The event witnessed a number of industry-leading speakers including Deloitte senior tax partner Justin Whitehouse; HP?s global head for alliances, partnerships and customer marketing Jean Pierre Le Calvez; and CEO of Dubai Design and Fashion Council Nez Gebreel.
Event highlights widely anticipated today include ?From Product to Emotion?, discussing how brands can reconnect with Arab consumers; and ?Influencers?, analysing campaigns from the region and abroad that featured influencers.
Arab Luxury World...