Last week, luxury jeweller Faberge unveiled a collection of engagement rings studded with colourful gemstones. The collection was accompanied by a short film, prompting brides to say 'yes' in colour. The digital campaign comes with its own hashtag #sayyesincolour, as well as a short film that encourages women to look beyond diamonds while choosing engagement rings.

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pLast week, luxury jeweller Faberge unveiled a collection of engagement rings studded with colourful gemstones. The collection was accompanied by a short film, prompting brides to say andlsquo;yesandrsquo; in colour. The digital campaign comes with its own hashtag #sayyesincolour, as well as a short film that encourages women to look beyond diamonds while choosing engagement rings./p pandnbsp;/p
pHowever, andldquo;Diamonds are always the first choice,andrdquo; asserts Aditya Pethe, Director, WHP Jewellers. He continues, andldquo;When it comes to an engagement ring, the stone has been romanticised over years, and brings with it the promise of forever, just like your love for your better half.andrdquo;/p
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pAlthough women still nurture a love for diamonds, the subtle shift in preferences is for all to witness. Nodding in agreement, Rishabh Tongya, Creative Director, Diacolor, says, andldquo;Diamonds are forever, but natural coloured diamonds are the stuff of legend. One of the popular choices for an engagement ring has been with a yellow diamond as the centre stone. They have become a rage as one of t...