The premium looking store is an elegant and exclusive experience Credit: Sunday Express
Company is now expanding outside the motorway with a push into yachts, apartments and handbags
Aston Martin, known for sports cars used in James Bond movies, is expanding outside the motorway with a push into yachts, apartments and handbags, as the British manufacturer shifts its sights from rival Ferrari to the likes of Hermes.
A new store in London?s exclusive Mayfair district, a shopping mecca that includes a Louis Vuitton mega store, is Aston Martin?s biggest effort to date to establish the brand as a purveyor of all things luxury and not just slinky performance cars. While the shop at 8 Dover Street offers ornamental bowls, $3,980 baby strollers and $1470 weekend bags, Aston Martin?s ambitions go far beyond that. ?Wouldn?t it be great if you are down in a luxury harbour somewhere staying in an Aston Martin apartment, with your Aston Martin parked in the car park, and your Aston Martin boat harboured outside,? Chief Executive Officer Andy Palmer said in an interview at the shop opening on Thursday.
Customers will have the chance to personally customise their Aston Martin cars and speedboats Credit: Getty
While expanding the Aston Martin brand beyond cars like its flagship $215,000 DB11 risks muddying its image, one of the few independent manufacturers of luxury autos may have little choice. Even with the addition of the DBX crossover by the end of the decade, demand for pricey vehicl...