Aston Martin by Hackett
British automaker Aston Martin is revving its engines for a new long-term global partnership as it prepares to update its iconic DB line.
The brand has announced ?Aston Martin by Hackett,? an autumn/winter 2016 capsule collection with the menswear retailer in anticipation of the DB11 model. The high anticipation for the vehicle has led Aston Martin to respond with equally noteworthy marketing.
“Aston Martin?s relationship with Hackett stretches back several years through a successful partnership with Aston Martin Racing, the company?s global sports car racing operation,” said Matthew Clarke, PR and brand communications manager at Aston Martin The Americas, Irvine, CA. “This next step builds on the foundations of that relationship and reflects the shared, quintessentially British brand values of both companies ? innovative, luxurious and the epitome of style.” Aston Martin by Hackett

Hackett has previously teamed with Aston Martin Racing, a venture that served as a springboard for the new capsule collection. The 14-piece clothing collection will encompass the style of both brands.
?I am very proud of the successful relationship that Hackett has forged with Aston Martin,? said Jeremy Hackett, chairman and founder of Hackett, in a statement. ?We are both forward-looking brands with a strong focus on delivering a refined product to a discerning market.
Aston Martin by Hackett
?Taking the step from uniforms for the race team into ...