SYDNEY – American high end travellers are strongly contributing to the extraordinary 22% growth in US visitation to Australia with international luxury travel network, Virtuoso, revealing a 20% growth in bookings out of the US for the second half of 2015.
Virtuoso Asia Pacific Managing Director, Michael Londregan said the figures, revealed ahead of the inaugural Virtuoso APAC Luxury Awards held in Sydney on 5 April, prove Australia is a strong international destination in the luxury field.

?Australia is hot on the travel agenda for American and Canadian high end travellers with Virtuoso recording a significant 20% increase in bookings in the second half of 2015,? Mr Londregan said.
?Australia has been on a steady climb for luxury travellers over the past few years and is one of the most popular destinations for American and Canadian high end visitors,?. Mr Londregan said states such as Queensland (up 48%), Victoria (up 26%) and WA (up 11%) were recording significantly increased bookings on 2014 and figures for the current year were showing another year of growth.
Tourism Australia Managing Director John O’Sullivan said the organisation had placed increased focus on building high yield markets including investing in joint campaigns and sponsoring a number of key events at Virtuoso?s annual Travel Week, held in August last year in Las Vegas.
?The growing relationship with Virtuoso forms part of a concerted drive by Tourism Australia to increase knowledge amongst ...