While Mercedes, BMW, Audi and Lexus each announced interesting and important new models at the North American International Auto Show, two announcements were arguably more… [Read More]The post Banging On The Door. Genesis And Lincoln Want Admission To The Luxury Club appeared first on Pursuitist.

While Mercedes, BMW, Audi and Lexus each announced interesting and important new models at the North American International Auto Show, two announcements were arguably more important for their respective companies. Lincoln took the wraps of its new Continental, a full-size sedan designed (if I may paraphrase Donald Trump) to make an American brand great again. And Hyundai announced the creation of Genesis, a new luxury brand2017 Lincoln Continental exterior is clean, athletic and understated.In Lincoln?s case, they?ve been trying to claw their way back from oblivion over the past few years introducing well executed if understated crossovers, the MKX and MKC. But they?ve lacked that signature vehicle that could help the brand regain its luster and climb back on the pedestal it once shared with Cadillac as a premiere American luxury auto maker.The Genesis G90 makes a powerful statement with its bold grille and wide stance.For Genesis the mission is different. Like Toyota 30 years ago when it launched Lexus, Hyundai isn?t satisfied to sell smartly designed, well made, affordable cars to the masses. They want some of that sweet high margin, low volume luxury money. In order to make...