Fashion is likely the last thing footballers are thinking about when they hit the 50 yard line, but this year?s 50th Super Bowl in Santa… [Read More]The post Bespoke Footballs are Being Made for Super Bowl 50 appeared first on Pursuitist.

Fashion is likely the last thing footballers are thinking about when they hit the 50 yard line, but this year?s 50th Super Bowl in Santa Clara, California (February 7th) is obviously a milestone, so the NFL is looking to pull out every play in its book.You’ve likely already heard that Coldplay and Beyoncé will perform at halftime and there is never any shortage of events surrounding the Big Game.  But a strong match and entertainment — including the commercials for those watching at home! — just might not be enough.No, the NFL wants Super Bowl fans to have a tangible souvenir of the occasion. And that?s where fashion ? specifically the Council of Fashion Designers of America ? comes in. According to Women’s Wear Daily, the NFL and CFDA have formed a special collaboration, CFDA + NFL Super Bowl 50, to create bespoke footballs marking the anniversary.Fifty designers including Rebecca Minkoff, Prabal Gurung, Sam Edelman, and Nicole Miller, have designed the balls, which will be auctioned off on the NFL.com Web site to benefit the NFL Foundation.Some are pictured here, but all of the balls will be unveiled January 20th at an event at the NFL?s offices in New York.This isn?t the first time the CFDA has linked ...