BMW shares a glimpse into its next 100 years
At a celebration in Munich today that marked the 100th anniversary of the founding of Bayerische Motoren Werke, BMW officials not only took a moment… [Read More]The post BMW shares a glimpse into its next 100 years appeared first on Pursuitist.
At a celebration in Munich today that marked the 100th anniversary of the founding of Bayerische Motoren Werke, BMW officials not only took a moment to look back but also shared their vision for the company’s next 100 years. This came in the form, of course, of a concept car that company leaders have dubbed “BMW VISION NEXT 100.” It’s a concept that strives to honor the legacy of a century of great cars ? including the original 1936 BMW 328, the gorgeous 1956 BMW 507, the groundbreaking BMW 2002, and the futuristic BMW i8 ? while providing a clear view of the future for the brand.The BMW VISION NEXT 100 is a design and technology exercise as much as an engineering one, but it begins with a focus on the changing ways in which people will driving in the coming years. As Adrian van Hooydonk, Head of BMW Group Design said: ?Our objective with the BMW VISION NEXT 100 was to develop a future scenario that people would engage with. Technology is going to make significant advances, opening up fantastic new possibilities that will allow us to offer the driver even more assistance for an even more intense driving experience.” The four key principles that serve as a foundation for the concept are that BMW is a...
At a celebration in Munich today that marked the 100th anniversary of the founding of Bayerische Motoren Werke, BMW officials not only took a moment to look back but also shared their vision for the company’s next 100 years. This came in the form, of course, of a concept car that company leaders have dubbed “BMW VISION NEXT 100.” It’s a concept that strives to honor the legacy of a century of great cars ? including the original 1936 BMW 328, the gorgeous 1956 BMW 507, the groundbreaking BMW 2002, and the futuristic BMW i8 ? while providing a clear view of the future for the brand.The BMW VISION NEXT 100 is a design and technology exercise as much as an engineering one, but it begins with a focus on the changing ways in which people will driving in the coming years. As Adrian van Hooydonk, Head of BMW Group Design said: ?Our objective with the BMW VISION NEXT 100 was to develop a future scenario that people would engage with. Technology is going to make significant advances, opening up fantastic new possibilities that will allow us to offer the driver even more assistance for an even more intense driving experience.” The four key principles that serve as a foundation for the concept are that BMW is a...
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