Book Review: Fashion India Immortalises Indian Fashion
We are always excited when a book on fashion hits the shelves. This time, we have more reason to be thrilled as the book in question is all about fashion in India with 400 gorgeous illustrations.
pPublished by Thames andamp; Hudson, emFashion India/em by Phyllida Jay is the outcome of the writerandrsquo;s realisation of the andldquo;exciting innovations and incredible diversity across the spectrum of contemporary Indian fashion.andrdquo; br /br /The book helps understand the development of the Indian fashion industry, and current spectrum of design through the work of key designers. The 256-page book throws the spotlight on Bollywood-luxury bridal and formal wear, design innovations in hand-woven textiles, the sari and its modern interpretations, groundbreaking works and the new crop of talents on the fashion horizon.br /br /The designers featured were selected on the basis of their unique and consistent design signature and a clear set of aesthetic parameters, which they pioneered, innovated or pushed against, explains Phyllida. This has given room for exploration of their work and helped the author build a narrative of the bigger picture. br /br /About the book, Phyllida says that spending time with designers interviewing them and seeing the spaces in which they work and the incredible dedication of design assistants, tailors and craftspeople they depend upon was a fascinating insight into the creative process and hard work of running a successful design label. andldquo;I...
pPublished by Thames andamp; Hudson, emFashion India/em by Phyllida Jay is the outcome of the writerandrsquo;s realisation of the andldquo;exciting innovations and incredible diversity across the spectrum of contemporary Indian fashion.andrdquo; br /br /The book helps understand the development of the Indian fashion industry, and current spectrum of design through the work of key designers. The 256-page book throws the spotlight on Bollywood-luxury bridal and formal wear, design innovations in hand-woven textiles, the sari and its modern interpretations, groundbreaking works and the new crop of talents on the fashion horizon.br /br /The designers featured were selected on the basis of their unique and consistent design signature and a clear set of aesthetic parameters, which they pioneered, innovated or pushed against, explains Phyllida. This has given room for exploration of their work and helped the author build a narrative of the bigger picture. br /br /About the book, Phyllida says that spending time with designers interviewing them and seeing the spaces in which they work and the incredible dedication of design assistants, tailors and craftspeople they depend upon was a fascinating insight into the creative process and hard work of running a successful design label. andldquo;I...
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