The famous automotive company is exploring new areas with their ‘Cadillac House’ located in New York City. The space is designed to be a hub of creative activity, with a complex display system that can be customized for gallery openings, film viewings, and fashion shows. But more important than any one event, the Cadillac House […]The post Cadillac House in NYC appeared first on Pursuitist.

The famous automotive company is exploring new areas with their ‘Cadillac House’ located in New York City. The space is designed to be a hub of creative activity, with a complex display system that can be customized for gallery openings, film viewings, and fashion shows. But more important than any one event, the Cadillac House will primarily be a center for more casual gatherings and the exchange of ideas, holding a similar social role to an eighteenth-century coffee house.?There are alternate seating groups so that the people can socialize or be on their own,” said John Bricker, Creative Director at Gensler, a company which has worked with Cadillac for years. “The goal is to have people come here that live in the neighborhood; to stay and hang out with free Wi-Fi, have a coffee, have a meeting and socialize.”Though the Cadillac House is much more than a vehicle showroom, it does make a nod to the company’s past with the inclusion of a vintage Cadillac and smaller car models. The design of the space is sleek and modern, but with organ...