Image courtesy of Cartier
French jeweler Cartier is preparing consumers for the reopening of its flagship store on New York?s Fifth Avenue.
Cartier began renovations of the 653 Fifth Avenue maison in 2014, choosing to open a temporary storefront further up the New York high street to ensure there was no lapse in service for locals and travelers alike. The flagship?s renovations are now near completion, and Cartier must set out to spur awareness of the store?s design and services before its grand reopening in September.
“September is a good month in New York, an opening that dovetails with the fashion shows will benefit from the city?s (and the media?s) preoccupation with all that is fashion,” said Marie Driscoll, CEO and chief consultant of Driscoll Advisors, New York. “The New Yorkers I know would love to get their mind off of the election and a visit to a sumptuous Cartier flagship is a perfect escape. “The store is where the brand comes to life, the environment where one can ‘try it on,'” she said. “For luxury brands, a flagship houses the DNA, the brand essence and allows shoppers to interact with the brand and its codes.
“It is the best embodiment of all that a brand is from product, to service and amenities, to store ambience and store design. The brand allure created in flagships and marketing propel the shopper to engage with the brand and imagine the role the brand can have in one?s life and one?s self conception.R...