Celebrating Carl F. Buchererand#039;s Ever Evolving Philosphy with Sascha Moeri
Sascha Moeri, CEO of Carl F. Bucherer, talks about the next chapter in the watch brand's 128-year-old legacy.
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pCarl F. Bucherer was founded 128 years ago to provide fine timepieces for connoisseurs. Over the century, the brand has evolved to be one of the finest examples of horology across the globe. We interviewed Sascha Moeri, CEO of the brand, to elaborate on the legacy as well as the next chapter towards growth./p
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pstrongA few changes this yearandhellip;/strongbr /Well, I wouldnandrsquo;t call it a change so much as an evolvement. And now, we just follow the path weandrsquo;ve been walking the last five years. Weandrsquo;ve made huge progress in the product development of our five collections. Itandrsquo;s not just the unveiling of the logo; itandrsquo;s more of a brand refresh. The objective is to show the heritage of this lovely brand.br /br /strong/strong/p pstrongWhy now"/strongbr /We had been talking about it for the past four to five years, but the most important aspect was to work on a distribution strategy. Then we had to also look at planning our product development. So now what you see around you is just the logical consequence: to give the brand a more elegant direction, which upscales the brand to a segment where it really belongs.br /br /strong/strong/p
pstrongWhat is the highlight for 2016"/strongbr /What is very interesting is the Manero Peripheral because itandrsquo;s the first watch containing our new movementandmda...
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pCarl F. Bucherer was founded 128 years ago to provide fine timepieces for connoisseurs. Over the century, the brand has evolved to be one of the finest examples of horology across the globe. We interviewed Sascha Moeri, CEO of the brand, to elaborate on the legacy as well as the next chapter towards growth./p
pandnbsp;/p
pstrongA few changes this yearandhellip;/strongbr /Well, I wouldnandrsquo;t call it a change so much as an evolvement. And now, we just follow the path weandrsquo;ve been walking the last five years. Weandrsquo;ve made huge progress in the product development of our five collections. Itandrsquo;s not just the unveiling of the logo; itandrsquo;s more of a brand refresh. The objective is to show the heritage of this lovely brand.br /br /strong/strong/p pstrongWhy now"/strongbr /We had been talking about it for the past four to five years, but the most important aspect was to work on a distribution strategy. Then we had to also look at planning our product development. So now what you see around you is just the logical consequence: to give the brand a more elegant direction, which upscales the brand to a segment where it really belongs.br /br /strong/strong/p
pstrongWhat is the highlight for 2016"/strongbr /What is very interesting is the Manero Peripheral because itandrsquo;s the first watch containing our new movementandmda...
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