Chanel Leads Luxury Brands in Luring Big Spenders Back to Paris
PARIS, FRANCE – DECEMBER 06: Lily-Rose Depp walks the runway during “Chanel Collection des Metiers d’Art 2016/17 : Paris Cosmopolite” show on December 6, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Terrorist attacks and the robbing of Kim Kardashian have tainted Paris?s reputation, galvanizing Chanel, Cartier and other luxury brands to convince high-end shoppers that the City of Lights remains a beacon for high-end retail.Local luxury association Comite Colbert, whose members range from Louis Vuitton to chef Alain Ducasse, last week hosted its first ever all-expenses-paid trip for 100 big spenders from around the globe, while Chanel chose Paris to showcase its pre-fall collection. The moves are backstopped by a 43-million-euro ($46 million) government campaign to lure back tourists with shopper-friendly measures like new surveillance cameras.
French industry body hosted three-day trip for big spenders
$10.7 billion Paris luxury market hurt by terrorist attacks
France is the world?s fourth-largest luxury market and Paris alone brings in more than 10 billion euros ($10.8 billion) in revenue, according to consultant Bain & Co. The country is especially vulnerable to tourism swings as overseas visitors will account for 60-65 percent of its luxury sales this year, Bain & Co. estimates. Tax-free spending by tourists in France has declined 20 percent this year through October, according to data tracker Global Blue. At ha...
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