CHANEL Paris-Hamburg 2017-18 Metiers d?Art
?2018 will be the year of flagships, six of them, either brand new stores or major re-openings, which will be very impactful,? says Bruno Pavlovsky, the president of Chanel?s fashion and accessories divisions.
And the destinations are all major ones. From New York, a new boutique on 57th street to a new flagship in Seoul, Chanel?s first there, to a new location in tony London shopping mecca Brompton Cross. Plus, openings in new markets like Copenhagen and Abu Dhabi, to a Chanel network currently consisting of 190 free-standing boutiques. Plus, on December 1, Chanel opened a second Tokyo flagship in Ginza on Namiki-D?ri, a three-year renovation, where architect Peter Marino clad the building in matte black and white panels, a very Coco color scheme. Though the biggest opening will be in Paris, where rue Cambon (Chanel?s historic headquarters) meets the rue St Honoré, in mid 2018. A space clad in scaffolding at present, unlike a new mat gray Christian Dior boutique which opened a catty corner nearby.
Last month Lagerfeld was in Chengdu, where Chanel reprised the Ancient Greek goddess cruise collection, originally shown in Paris in May.
?We scored 698 million hits from that show, on WeChat and Weibu, etc. That impact allows us to create an accessible dream. A chance to see and touch and understand what the brand is all about. That has nothing to do with customers ? we don?t have 500 million customers in our boutiques. Don?t worry!? h...