In the last six years alone, Chanel handbags have increased in value by more than 70 percent, according to a new report by Baghunter.
The French atelier?s pricing strategy appears to not be determined by inflation, but by factors such as increasing profitability and maintaining Chanel?s illustrious exclusivity. In its ?Chanel Bag Values? study, Baghunter found that Chanel?s Medium Classic Flap handbag, the main subject of the report, has outpaced the rate of inflation since it was introduced in 1955.
?Chanel is very much viewed as an ultra-luxury brand and is positioned at the very top of the luxury industry,? said Evelyn Fox, CEO of Baghunter. ?This position allows the company to dictate their own pricing structure without the fear of pricing themselves out of the market. ?Over the last two years, price harmonization has impacted the value of Chanel handbags in the secondary market specifically,? she said. ?Whereas entrepreneurial resellers could once have purchased Chanel bags from one country for half the price of the same bag in another country, charge a slight mark-up, and make profit while the customer also saves money, price harmonization has all but eliminated this practice, increasing the value of Chanel handbags at the same time.?
Bag it, tag it

To track the value increase of Chanel handbags, Baghunter looked specifically at the Medium Classic Flap Bag because it is the oldest and most consistently available bag in the brand?s offerings.
Chanel introduced the M...