China Is Loving $3,000-a-Bottle Remy Martin Cognac
Pedestrians walk past advertisements for Remy Martin cognac of Remy Cointreau at a shopping mall in Shanghai, China on March 4, 2013. Weng lei ? Imaginechina/AP
First-ever store devoted to the $3,000-a-bottle Cognac is a hit.
Remy Martin?s first ever store dedicated to its $3,000 per bottle Louis XIII cognac is doing ?very well? one month after its opening, the Remy Cointreau division?s chief executive Eric Vallat said on Monday.
Vallat also told Reuters in an interview he may launch similar stores in the United States or in Europe for the deluxe tipple.
The store opened on Sept. 20 in the well-known luxury mall of Shin Kong Place on the same floor as luxury fashion brands Fendi, Louis Vuitton or Berlutti.
It positions Louis XIII, a blend of 1,200 of its ?eaux de vie? brandies sold in a crystal decanter, as ?a true luxury brand,? targeting the same clients. The number of Louis XIII clients worldwide is a closely guarded secret, but Remy says China is its top market.
Vallat, a former LVMH executive, joined the company from the luxury fashion industry in 2014, just as cognac sales in China reached a low point triggered by the Chinese government?s 2012 crackdown on corruption and conspicuous consumption.
The spotlight on excessive spending by government officials and state-owned company employees severely hurt the sales of Remy, which also sells Remy Martin and Club cognacs in China, and its larger rivals such as LVMH?s Hennessy and Martell, a Pernod Ricard brand.
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