China?s High-Fashion Players Are Hungry for Sustainable Design
The EcoChic Design Award 2016 finalists. (Courtesy Photo)
The luxury industry has long had its eyes on China when it comes to initiatives for eco-friendly practices, with conglomerates like Kering making major moves for bringing sustainability into its China relationships. But even on a more local level, eco-friendly efforts have been gaining momentum in the country. Across China, a growing number of high-end designers are working to promote sustainability throughout the fashion cycle, from the drawing board, to encouraging conscious purchasing decisions by the smart modern shopper. At the forefront of these efforts is the world?s largest sustainable fashion competition, the EcoChic Design Award, now underway.
This year?s program has had an overwhelming response, receiving applications from designers in 46 countries across Asia, Europe, and the United States. From China, they have a wide pool of applicants with all levels of experience, from cities such as Beijing, Shanghai, Wuhan, Nanjing, Guangzhou, and Hangzhou. Redress?s Education Director Kay Liu said, ?We are very impressed by their designs, and overall this region has shown huge improvements in both skill and understanding of sustainability over the seven-year competition history which we are incredibly encouraged by.? Organized by Hong Kong based NGO Redress, the organization encourages emerging designers and students to create fashion pieces with minimal textile waste each competition cycle. The EcoChic Design Awa...
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