Christie?s International Real Estate is entering a partnership with Chinese digital news portal Zaobao.com to include monthly real estate content in an effort to strengthen ties to its regional audience.
According to Zaobao.com, the online publication reaches more than 4 million affluent Chinese consumers per month, whom Christie?s hopes to entice. The partnership will result in not just advertising from Christie?s, but also insight, commentary, analysis and themed round-ups.
?Being the exclusive launch partner of Zaobao?s property section has expanded our company?s exposure meaningfully in the Asia Pacific region,? said Dan Conn, CEO of Christie?s International Real Estate. ?Our global affiliates gain a powerful new distribution vehicle in this key global luxury market while Zaobao will benefit by having exclusive access to editorial content featuring insights from the world?s leading authority on luxury real estate. ?We are confident that this partnership will be a pivotal step in providing Zaobao readers with access to the property listing information and market expertise they seek,? he said.
Real estate content

Christie?s will now be sharing branded search promotions on Zaobao.com to expand its advertising to the digital pub?s readership.
However, in addition to the branded advertising, Christie?s will also be launching several editorial initiatives on the Web site. Both parties hope the partnership will bring content to readers that they are interested in.
Zaobao....