Since last seven years, Claridge’s has been inviting celebrity guests to reinterpret the Christmas tree in their own distinctive style.  While last year Burberry’s Christopher Bailey dressed up their festive tree, for Christmas 2016, Claridge?s lobby is home to much more than a Christmas Tree. Sir Jony Ive and Marc Newson have teamed up with renowned […]The post Claridge?s Christmas Tree Designed By Sir Jony Ive And Marc Newson appeared first on Pursuitist.

Since last seven years, Claridge’s has been inviting celebrity guests to reinterpret the Christmas tree in their own distinctive style.  While last year Burberry’s Christopher Bailey dressed up their festive tree, for Christmas 2016, Claridge?s lobby is home to much more than a Christmas Tree. Sir Jony Ive and Marc Newson have teamed up with renowned British set designer Michael Howells, to put up an immersive festive installation. The revolving doors of this 5-star hotel in Mayfair ushers visitors in a magical, snow-covered forest this holiday season. Designed by Sir Jony Ive, Chief Design Officer at Apple, and Marc Newson, one of the world?s most influential industrial designers, the seasonal landmark installation features four-metre high light boxes that glow with black and white photographic images of snow covered silver birch trees, set on a pure white floor.Against this backdrop, rise cast models of Scots pine, layered with both natural and photographed silver birch and fir trees, ...