The Heritage Suite Bedroom at Castello Del Nero, Como Group’s latest opening in Tuscany
Olivier Jolivet has sat at the helm of COMO Group since 2017. He oversees the COMO Hotels and Resorts portfolio across 15 locations, and masterminded the launch of Castello Del Nero, the group’s first property in continental Europe. Here, Jolivet tells Chloe Frost-Smith why the luxury travel industry will see an increasing demand for small hotels, private residences and wellbeing experiences this year
Olivier Jolivet
LUX: What sets COMO apart from other luxury brands"

Olivier Jolivet: COMO and its businesses are unique in the luxury landscape. Since its inception, the shareholders stayed the same, which provides stability to the organisation and the opportunity to think long term. It?s a massive competitive advantage, especially when recruiting the right talents. COMO is not only a brand, it?s a ‘lifestyle‘ and this why we have invested in fashion, wellness, sport and will continue to do so in the future. Follow LUX on Instagram: luxthemagazine
LUX: COMO is currently reopening properties in select destinations after temporary closure due to the pandemic. How’s that going"

Olivier Jolivet: One of our founding purposes at COMO has been our 25-year commitment to holistic wellbeing among customers, staff and the communities where we operate. As our properties re-open, we continue to adjust measures to remain in line with different government guideli...