PoB Hotels is the leading collection of the finest, independent hotels across the British Isles including properties such as Rockliffe Hall, The Fife Arms and Lucknam Park. Looking at the expected dynamic UK travel trends for 2024, Kalindi Juneja, CEO of PoB Hotels, outlines the key domestic guest expectations and travel plans that will significantly influence travellers within the next 12 months. Focusing on the findings from the inaugural PoB Hotels? Whitepaper, Kalindi details a comprehensive perspective on the ever-evolving landscape of the British travel and luxury market, diving into the key trends for luxury travellers this year: 

Palate-led Holidays will Lead the Way in 2024 

Food and drink certainly seem to stand out as the foremost point of interest for travellers considering staycations, capturing an impressive 82% of their interests. According to our Whitepaper, hotels that were situated in more rural settings with high-quality on-site restaurants and bars are of particular interest to guests. A number of our members feature award-winning or Michelin-starred restaurants such as The Dining Room at Gravetye Manor, Restaurant Hywel Jones at Lucknam Park and SOURCE at Gilpin Hotel and Lake House. 
Coincidentally, we have just launched Seasoned to Perfection which plays on this theme of palate-led holidays, showcasing Britain?s rich food culture and produce. This new initiative has been designed to take guests on a fine dining adventure around...