Cunard challenges cruise misconceptions in visual journey
Cunard’s Queen Mary 2
Luxury cruise line Cunard is encouraging 2017 bookings through a stylish film capturing its ?Everything you wanted, nothing you expected? mantra.
Cunard?s film of the same name takes viewers through the experiences she may have while onboard its cruise ships. Broken down into three key themes, the film highlights time, space and a life less ordinary to underscore the experience had while cruising with Cunard.
Cruising toward luxury
Cunard?s Everything you wanted, nothing you expected film was produced by creative agency Alpha Century.
Shot over 7 days, the film takes viewers through a tour of the Queen Mary 2. The iconic cruise ship recently underwent a $132 million refurbishment, drawing inspiration from the original ship, launched during the peak art-deco movement of the 1930s, and contemporary interior design (see story). Cunard has a wide number of experiential programs on board to keep passengers engaged over the course of the long journey across the Atlantic. Many of these programs are spirits and culinary in nature.
For example, Cunard infused the cocktail experience had on board with the legacies of its noteworthy commodores.
Cunard Commodores have directed the cruise liner?s ships across the world?s oceans for nearly two centuries and Cunard counts more knighthoods among its captains than any other cruise liner. Fittingly, the seven captains to be honored with knighthood will be personified in a libation served at the Commodore Club on e...
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