A high-end travel operator will actually build a hotel from the ground up, just for you, the way you like it.
For your next vacation, forget about taking inspiration from Instagram. You?re going to go where nobody has been before, on a trip that nobody has ever taken?and that nobody after you will ever take again.
That?s the promise of Blink, a new ephemeral vacation service that the high-end travel outfitter Black Tomato is launching Thursday. Here?s how it works: You pick a country or region, and Black Tomato will find a pristine parcel of land on which to build you a fully customized pop-up hotel, complete with staff and meals and excursions. You choose everything from the view to the bed linens to the bottles in your pop-up wine cellar. It?s tailor-made travel in the most literal way ever. Dinner for a group at a pop-up hotel in Bolivia’s salt flats Photographer: Stéphane Gautronneau
?People use the words ?tailor made? so ubiquitously these days. What does that even mean anymore"? said Tom Marchant, co-founder of Black Tomato, who conceived of Blink as a response to the traction he saw from pop-up retail concepts. ?Temporary experiences really excite people,? he said. ?They create a sense of urgency.?
For Marchant, this is the direction that luxury is moving in. He says his personal definition of luxury is something that?s truly unique and can?t be replicated, and hoteliers far and wide agree. But there?s only so much customizing that a hotel can pull off...