Designer Mary Katrantzou on the business of fashion
Mary Katrantzou (second from left) backstage at the 2018 Victoria’s Secret Fashion Show in New York
With a decade of successful collections behind her and a penchant for outside-the-box collaborations, Mary Katrantzou is a designer not only bursting with creativity but also with the business acumen to go truly global, as Carolyn Asome discovers
Don?t underestimate the agility required to keep up with Mary Katrantzou?s boundless curiosity, the ever-inventive ways she pushes herself out of her comfort zone, the rat-a-tat-tat of her myriad collaborations (more of which later) and fundamentally, her desire to never sit still.
Does Katrantzou, who for the past decade has wowed us with her own strand of quirky maximalism, breathtaking decoration techniques and architectural shapes, ever worry that her body may struggle to keep up with her mind" The Greek-born fashion designer (and veritable power house), who read architecture at the Rhode Island School of Design before studying for a BA in Textile Design at London?s Central Saint Martins, howls with laughter at this. ?It?s true, I?ve turned 36… it probably doesn?t.? Follow LUX on Instagram: the.official.lux.magazine
Few designers are able to confront the obstacles of growing their own business. Fewer still are able to articulate them quite as clearly as Katrantzou can ? although one senses that she has always relished the challenge. Her voice lights up: ?Growing your business is the ultimate in creativity. It for...
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