The first of its kind in Southeast Asia, the by-invite-only private suite provides an exclusive environment with the rarest blends and single malt Scotch whiskies from Diageo.

4th May 2016: JOHNNIE WALKER HOUSE, a growing international network of luxury Scotch whisky embassies, today unveiled the JOHNNIE WALKER HOUSE Singapore, the first by-invite-only private suite where Diageo will offer, directly to connoisseurs, its prestige range of rare and collectable Scotch whiskies.
This expansion complements the joint venture with Moet Hennessy Diageo Singapore as well as our distributor partner Singbev, who will continue to distribute the core JOHNNIE WALKER portfolio to trade channels.
?With whisky appreciation in Asia significant and growing, there is great opportunity for Diageo. Being the clear leader for Scotch in the world, we are best placed with both variety and capacity to provide world-class luxury Scotch experiences to the market,? said Apurvi Sheth, Managing Director Emerging South East Asia and Joint Ventures, Diageo. ?In Asia, there is rapid growth of interest in rare whisky not only as a collectible asset, but also for investing and gifting. As consumers become more discerning, they are also actively seeking out access and rare experiences. The opening of JOHNNIE WALKER HOUSE in Singapore ? ostensibly the hub for fine spirits in South East Asia ? is a natural next step to bring the best of our luxury Scotch portfolio to the region.?
Overlooking a historical tradin...