4 Big Changes Happening in the Digital Retail Today
Digital transformation has been the most common concept in the 21st century with the retail industry being among the leading industries that have adopted the changes. The digital retail technology has led to the development of tools and software ranging from online buying to the use of augmented reality to change appearances in the stores. The state of retail is changing following the increase in the number of shoppers using their smartphones to buy items unlike in the past years where the use of desktops was common.
Understanding Digital Retail
New trends in the retail industry are growing every day with most retailers embracing the new digital trends to improve their services online and in their stores. The retailers are receiving the digital transformations differently with the 25% of the digital leaders seizing the growth opportunity readily while about 72% of the laggards lie behind in the transformations. The use of various digital transformation tools such as artificial intelligence and analytics has helped in the improvement of the digital commerce industry by allowing delivery of seamless customer experiences. Most business owners are adopting the new digital retailing with the aim of creating exceptional, personal, and highly relevant customer experience. Excellent service has helped in customer retention and the creation of a wider network. Below are some of the differences in the digital retail that the entrep...