A collage of works from Ash Thorp’s ‘Nascent’ series (2022)
California-based Ash Thorp is a digital artist who creates complex, conceptual artworks. LUX met him recently at a solo show of his works on the giant screens of the W1 Curates space in Soho, London, during the Frieze Art Fair, an exhibition supported by uber-creative super luxury watch brand Richard Mille. We caught up with him in his studio in San Diego, southern California, to speak about past projects, future plans, and the tide of digital art.
LUX: You first started with traditional art and then transferred into digital art. Does digital art creates more of a dialogue between the art and viewer than traditional art"

Ash Thorp: All forms of art serve diverse purposes and employ their own unique mechanisms to engage viewers. For me, the key distinction with the dialogue digital art creates is its symbiotic relationship with the advancement of humanity. Technology plays a pivotal role in shaping our world in this current era and digital art is intricately linked to it. It mirrors the current state of our society and reflects our ongoing transformation as a species. This connection introduces multifaceted levels of engagement, contributing utility and value, not just to the artist but also to the audience. LUX: You have mentioned a 80/20 rule in our discussions about your art.  Can you elaborate this"

AT: I strive to supply 80% of the context and intention of the artwork, and then in...