Marion Cotillard for Lady Dior
On average, luxury brands? value rose 10 percent this year, as a number of houses hit the reset button, according to Interbrand?s Top Best Global Brands 2016 list.
While some, including Hermès and Porsche, achieved double-digit percentage growth in their brand value, others such as Ralph Lauren, Tiffany & Co. and Burberry saw declines. This is a period of renewal for these brands, as they face periods of transition, whether through new business models or changing leadership.
“2016 marks a reset in luxury with challenges that all brands are engaging with,” said Rebecca Robins, global director at Interbrand and co-author of the book “Meta-luxury.”
“There’s a clear divergence between businesses going through substantial transitions and others who have quietly been asserting sustainable growth,” she said. “Hermès was one of the top growing brands of 2015 in Interbrand’s Best Global Brands report and asserts another year of double-digit increase in brand value in 2016.” Interbrand?s rankings look at companies with an international presence and whose financial reporting is publicly available. Brand value is based on a combination of financial performance, the brand?s ability to influence consumer choice and the ability of the brand name to drive a premium price.
Ups and downs

According to Interbrand, the companies boasting the best performing brands are also the ones who have a cle...