In the world of fine whisky, innovation and tradition often intertwine to create something truly extraordinary. Johnnie Walker, a brand synonymous with unrivalled Scotch whisky, has once again set a benchmark for luxury and exclusivity with the launch of Johnnie Walker Blue Label Xordinaire. This innovative whisky is a testament to the brand’s commitment to flavour, rarity, and heritage, offering a unique taste experience that’s now exclusively available to discerning travellers and can only be found in travel retail stores in airports, in the air and at sea.

The creation of Blue Label Xordinaire stands as a testament to the brand’s legacy, utilising only the rarest 1 in 10,000 casks from Johnnie Walker’s unparalleled reserves of aged Scotch. This blend, enriched by the finest Scotch whiskies finished in hand-selected XO Cognac casks, offers a depth of flavour characteristic of Johnnie Walker Blue Label, yet introduces an inherent smoothness and sweetness, with a vibrant profile bursting with notes of dried fruit, toasted toffee, and sun-ripened black cherry and culminating in an extraordinary finish.
The launch event, held at The Sanya Edition Hotel, transformed the venue into a Parisian-style boutique hotel, the ‘Xordinaire hotel experience’, welcoming media from across Asia. It was a convergence of luxury and culture, with 50 guests including senior editors, influencers, and members of the Diageo Global Travel management ...