2021 was a record breaking year for sales of Lamborghinis, delivering 8,405 cars worldwide
You might associate Lamborghinis with Dubai, Cannes, Los Angeles and London, shooting down city streets or parked outside expensive restaurants and hotels. Candice Tucker visits Sant’Agata Bolognese, Italy, the home of the brand, and drives, and is driven in, the company’s latest models to a village high in the Alps
Like many, I find I can be easily distracted by a Lamborghini?s sleek shape, often ostentatious colours (most famously green, yellow and orange) and of course, the sound the engine makes when someone speeds past you.
Visiting the factory, watching the cars being made, altered my perception of the brand.
Lamborghini STO Take a quick tour around the factory, in central Italy, and you can begin to see why these cars are some of the most expensive in the world. There are rows of stations, and clocks on each row that don?t say the time, but the amount of minutes each worker has left to work on their station. 33 minutes. That?s how long each worker in the main Urus factory has to do their part in the making of each Lamborghini. From the door fitters to the needle workers on the leather seats, everyone is under a timer to move their part onto the next station. The robots are only used to assist rather than replace the human hand. Your green status symbol is indeed hand made.
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