EBay gives legitimacy to secondhand luxury with new program
Image courtesy of eBay
Online auctioneer and marketplace eBay is easing consumers? worries when buying luxury goods through its platform with an upcoming authentication program.
While many luxury products are available for purchase through eBay, many consumers are wary regarding the authenticity of the goods. EBay will soon launch its program in which sellers can opt in to have their products certified as authentic by professionals.
“For buyers, the service adds another layer of trust to allow them to shop confidently,” said Laura Chambers, vice president of eBay Consumer Selling. “And for sellers, the service will be most beneficial for those who are looking to part ways with their high-value items, but don?t necessarily have a long established selling history on eBay. “For our more established sellers, the service may not be as meaningful given they?ve likely established a trusted reputation, but it will certainly be available to all sellers,” she said.
Buying and selling
Sellers of luxury items such as high-end bags will now have the option to pay for eBay?s authentication program. Sellers will be charged a fee and then if deemed authentic, eBay will label the product as such on its listing.
EBay’s luxury handbag marketplace
Customers will likely flock to the listings labeled as authentic because they know for sure they are paying for something real. However, if eBay team members who have deemed the product authentic are incorrect, a...
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