On Tuesday, July 19th, the much anticipated movie ‘Star Trek Beyond’ had its United Arab Emirates premiere at the Novo Cinemas at Ibn Battuta Mall Dubai. Members of exclusive social discovery network ELEQT (www.ELEQT.com) were invited to attend this lavish event and be among the first to watch the newest Star Trek film.
The Dubai premiere of the film was attended by a host of local celebrities, media figures, local filmmakers, and members of ELEQT, as well as famous social media influencers. The red carpet event was completed with props and scenery from the movie.

The movie premiere was followed by an invitation-only afterparty at Copper Dog and the official launch of ‘Road To DIFF 2016’ at Ramusake, both located in the luxurious Doubletree by Hilton. The Road To DIFF is a series of exclusive inviation-only events hosted at carefully selected locations in the period leading up to the Dubai International Film Festival (DIFF), which will take place from December 7-14, this year. Since its inception in 2004, the festival has served as an influential platform for Arab filmmakers and talent at an international level, by spearheading the cinema movement in the region.
The principal photography filming for ‘Star Trek Beyond’  took place for thirteen days in October last year, and were filmed in iconic locations in Dubai including the Burj Al Arab, Al Mas Tower in Dubai Multi Commodities Centre, Central Park in DIFC, Meydan and the S...