Equinox Hotels? unique approach to Spas
Amanda Al-Masri, VP Spa at Equinox Hotels
EQUINOX will take a huge leap into the luxury hotel business, bringing its core philosophies to ?the art of travel?. The first Equinox Hotel is set to open in 2019 in New York City?s Hudson Yards, and will have a focus on movement, with a 60,000sq ft (5,400 sqm) gym ? and a ?major? spa
Equinox has plans to significantly grow its hotel business beyond New York, adding more than 50 locations. Last year the company brought on Christopher Norton ? formerly COO of Four Seasons ? as CEO of the hospitality business. And earlier this year, Equinox named Amanda Al-Masri ? who had been working as global director of spa operations and development for Starwood ? as vice president of spa services.
?Our tagline, ?It?s not fitness ? it?s life?, perfectly sums up my attraction to Equinox after spending so long in hotels,? says Al-Masri. With her role at Equinox, she?s eager to reaffirm that the luxury fitness operator is not just a gym, but a leader in the high-performance lifestyle market. The spa component of Equinox?s concept is integrated with its core fitness business, with trainers recommending treatments that will help guests recover from tough workouts, perform better, or just create more balance in their wellness-focused lives.| Equinox?s focus on lifestyle means that spa is a key part of members? lives, rather than an ancillary business. Its core philosophy focuses on the pillars of movement, nutrition and regeneration ? which is where t...
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