Ethan James Appleby Explores The Artworld Like No Other
Ethan James Appleby, is the CEO and Founder of Vango Art, the first mobile marketplace for art. Having recently launched his podcast series, ‘State of the Art’ it was kicked off my insta-famous artist, Matty Mo. Today sees Appleby interview Founder and CEO at Modsy, Shanna Tellerman. 
What is Vango and how did it come about" My background is in design thinking which is a methodology for essentially innovation, starting a lot with empathy, understanding the needs of the user and going through protyping and testing. I entered into a start-up competition to help a friend, who actually got scared and backed out and I ended up going forward with not an idea but with a challenge – how to make art more accessible and from an artist side, how do you help a struggling artist, a talented artist.  But then from my own point of view, me and my friends with have disposable income – why was it is that we’re not buying art, and so I interviewed a bunch of people and ended up winning on an idea of using augmented reality and using dynamic pricing – and mobile, building up Instagram and putting it in people’s hands so they will browse more. I ended up winning the competition and that’s how it started – it evolved into a platform that is more about providing services for artists. We want to take care of all the marketing and really empower...