Ferragamo spring/summer 2016 ad campaign
As the historical home of the majority of luxury houses, Europe?s market accounts for nearly $83 billion of the personal luxury goods sector, according to a report by R&S Mediobanca.
The annual ?Italian Fashion Sector? survey looks at Italy?s key industry, with a focus on the top 15 fashion houses that call the country home. Italy?s successes in the luxury category have assisted the Italian economy during its stagnant economic situation and have propelled all of Europe to a hub for tourism-based purchasing, making the continent the number one market in the world.
R&S Mediobanca?s survey looked at 143 top fashion companies based in Italy. To qualify, the brands must have recorded a turnover of at least $110 million in 2014. The financial statements of each company from 2010 to 2014 as well as the first nine months of 2015 were reviewed for the survey. Made in Italy

The results from the survey position Europe as central to the luxury marketplace in comparison to the rest of the world. Compared to other markets, Europe wins out in terms of exports and attractiveness for foreigners to visit and to shop while visiting.
For Europe, the positives of tourism shopping have balanced the luxury sector as compared to its large-scale manufacturing industries, given the continent?s difficult macro economic context. The survey also connects Europe?s strong financial structure to the fashion industry, all of which has been thrusted forwa...