Throughout June, Acqua di Parma introduces a captivating new experience with the unveiling of its seasonal pop-up boutique in the heart of Place des Lices, Saint Tropez. This vibrant space promises a multisensory journey, blending the iconic Italian Arte di Vivere with the lively essence of the French Riviera.

A Collaboration of Creativity and Elegance

Designed in collaboration with renowned French designer Dorothée Meilichzon, the pop-up radiates in Acqua di Parma?s signature shades of yellow, reflecting the citrusy notes that the Maison is celebrated for. The boutique’s façade draws inspiration from classic European architecture, featuring glass doors with golden brushed metal handles, reminiscent of the Colonia Art Deco fragrance bottle. As visitors step inside, they are greeted by bold golden fruit forms, a tribute to Acqua di Parma?s signature citrus fruits, including a striking giant golden fruit structure that invites exploration.
An Immersive Journey Through Acqua di Parma?s Collections

Inside, the boutique transforms into an olfactory library with a discovery table showcasing the Maison?s fragrances. The bath and body section is a haven for personal care, while the back wall narrates the brand?s visual journey. Local artists provide personalised services at the counter area, ensuring each purchase is unique. One of the standout design elements is a citrus peel-inspired coffee table, capturing the fruit?s texture and form on its surface...